Indian Smartphone Market To Overtake U.S. By 2017: IDC
"Retailers have opened additional avenues for growth for many vendors in India, who would have otherwise struggled to get a hold in the complex distribution network," IDC India Mobile Phone team Research Manager Kiran Kumar said.
Although India remains a retail dominated market, vendors like Lenovo and Xiaomi have used etailing channels in India to rapidly expand their presence, Kumar added.
"The share of smartphone shipments through e-tailers increased for most of the key vendors in Q2," Kumar said.
Also, Chinese vendors have tripled their shipments Y-o-Y in India. Lenovo, Xiaomi, Huawei and Gionee alone accounted for 12percent of the total smartphone market in the second quarter, a double from year ago.
"As China started to slow down, most vendors from the country have targeted India as the next big growth market for smartphones," IDC Research Manager Asia/Pacific Mobile Phone team Kiranjeet Kaur said.
Key to success of the Chinese vendors has been popular flash sales through online players such as Flipkart, Snapdeal and Amazon.
"At the same time, they have also focused on bringing more 4G phones at an affordable USD 100-150 price points, which is left unattended by Indian and global vendors, Kaur said.
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