OpenAI COO Brad Lightcap says it has been a "very crazy first week for images in ChatGPT". He says that since last Tuesday, 130 million users have created more than 700 million images on ChatGPT. Lightcap also gave some special attention to the Indian market. He says that India is their fastest growing ChatGPT market. "The range of visual creativity has been extremely inspiring", he stated.

This is just one day after Sam Altman shared posts on X admiring AI adoption in India. He described it as ‘amazing’. "India is beating the world", he stated. He even posted an AI-created anime photo of himself as a cricket player playing in the Team India jersey. He employed Cricket Indian sports fandom holy grail – to make Indian users take notice.

Meanwhile, Kunal Shah, the founder of CRED, was quick to cut through the noise, responding with a simple but biting observation: ‘India is the MAU farm of the world”. This could simply be OpenAI’s way of attracting more users from India. For those who don’t know, MAU refers to monthly active users – a key metric that indicates higher engagement, more data, and ultimately, greater monetisation potential. With more than a billion individuals and accelerating smartphone usage, India offers an enormous prospect for business firms seeking to capitalize on a large and active user base. Simply put, it's goldmine for business firms such as OpenAI, which depend on user interaction and data.

The firm has also been routinely emphasizing the adversity its teams are experiencing as a result of the sudden and untimely fame of the new image generation functionality. "We thank you for your patience while we attempt to serve everyone, the team remains working around the clock", Lightcap further mentioned.

Last week, OpenAI introduced a new image-generation feature for GPT-4o, enabling users to create AI-generated images directly within the chatbot. However, the tools unexpected surge in popularity especially for its ability to mimic the iconic Studio Ghibli art style quickly overwhelmed the company’s servers. From profile pictures to wedding portraits, social media exploded with ‘Ghibli-style’ creations, putting immense strain on OpenAI’s infrastructure. The demand was so great that Altman himself joked their GPUs were ‘melting’. A week on, the craze hasn't abated, and OpenAI is still fighting to keep things going. Earlier this week, Altman warned users to anticipate delays, glitches, and slower performance as the company scrambles to cope with the load.

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