Immerso AI, a key player within the Eros Investments Group and a prominent Generative AI firm possessing intellectual property and licensed data, has unveiled a strategic collaboration with Yotta during Vibrant Gujarat 2024. This alliance will see Immerso AI harness the power of NVIDIA's Omniverse platform and employ sophisticated custom development to create top-notch movie characters sourced from the Eros Now library. Additionally, the partnership aims to develop Conversational AI as Avatars and Characters for diverse applications, including gaming.

This advancement will capitalize on the reference architecture powered by NVIDIA, featuring the NVIDIA Infiband Networking infrastructure, which Yotta plans to implement in Q1 2024. The collaboration intends to make use of the recently revealed partnership involving the Government of Gujarat, GIFT City, and Immerso AI Parks. This collaboration aims to involve local talent in research, development, and deployment initiatives.

“India has the rich talent, vast scale, and deep pools of data to harness Generative AI to help solve the nation’s and the world’s greatest challenges", said Vishal Dhupar, Managing Director of NVIDIA, South Asia. “To help achieve this potential, NVIDIA is working with leading Indian businesses, as well as the larger ecosystem, to create cloud-based sovereign AI accelerated computing infrastructure", he added.

Mona Khandhar, Principal Secretary, IAS Department at Science and Technology, Government of Gujarat mentioned, “Gujarat will play a pivotal role in the future of Deep Technology for Digital India and we are very pleased with this collaboration from leading companies like NVIDIA, Yotta, and Immerso AI in the Generative AI space developing in Gujarat".

Ali Hussein, Chief Executive Officer, Immerso AI mentioned, “2024 is going to be the year of Generative Media, unlike other digital business infrastructure and performance will play a key role in generative Media and Gaming. Our core vision to develop India’s largest AIIP company is augmented with this partnership".

Sunil Gupta, Co-Founder & CEO of Yotta shared "Yotta is dedicated to harnessing AI’s power to transform various industries throughout India. Our collaboration with NVIDIA signifies a notable advancement in this endeavor, reinforcing our dedication to offering top-tier services to both existing and future clients. Through Immerso AI’s capabilities, we believe we can significantly enhance the M&E sector, greatly boosting our abilities in movie production and gaming development".

By May 2023, the Generative AI sector in India boasted over 60 startups specializing in providing solutions and services across diverse industry sectors. The funding injected into this domain has surpassed $590 million, with the peak funding occurring in 2022. The year 2024 is anticipated to be a crucial period for the evolution of the Generative AI ecosystem in India, as the native technology is expected to permeate various industry verticals.