HP seeks to speed up local production in India, the senior director says
California-based HP plans to boost production in India, not only in terms of volume but also to release new items in Asia’s third-largest economy that is seeking to lure manufacturers via incentives to bolster local output. “We have been manufacturing in India for a long time. We have augmented and invested extra to increase the amount of our products being produced in the country,” Vickram Bedi, Senior Director (Personal Systems), HP India.
HP manufactures laptop models such as HP EliteBooks, HP ProBooks, HP G8 series notebooks, keyboards, and mouses in India. The Indian government recently approved a Rs 17,000 crore Production Linked Incentive (PLI) Scheme for the IT hardware segment. New Delhi will provide incentives to eligible manufacturers for the production of items including laptops, tablets, all-in-one PCs, servers, and ultra-small form factor devices.
HP does not have a ceiling when it comes to investments, said Bedi. While talking about future investments by HP, Bedi said they are ready for huge investments if it leads to customer satisfaction in India. HP's senior director also said the company will be increasing the number of Omen Playgrounds it has. OMEN Playground is the gaming community for PC Gamers created by HP where different products by the company are available. “We are going to increase the number of playgrounds to 14 from 12 in different parts of the country,” said Bedi.
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