Successful companies determine the latent customer needs and find solutions to meet those needs at the core. Customer experiences are one of the many factors that decide the outcomes of the companies, and the service providers need to analyse and track the customer movement and buying patterns to increase the service value.

Healthcare industry and health insurance companies should work together to follow the technology-based communication tools to create long-lasting relationships with customers. Together, they should enhance customer engagement with the advancements of technology and others.

Technology can help simplify the data, and after a thorough analysis of the data, effective solutions can be identified. Medical data, tech data, consumer trends and more assist in the healthcare industry and work according to customer’s demand or desire. The industry must focus on creating data analysis techniques to build a strong, innovative insurance covers, which could help people mitigate every way of healthcare expenses.

Similarly, the usage of mobile apps is quite common these days and they have paved a new way in technological aspect thereby reducing the number of paperwork businesses. The smartphone market in India is booming and with the acceptance for the mobile applications, it eases the processes such as payments, financial management, and information aggregations. It is high time for the industry to create applications that minimize the paper processes right from the pre-policy checkups to buying policies to claim the settlements.

There are several applications, which provide the option to find the best hospitals, clinics and facilities in the city. Additionally, some mobile applications allow people to do hospital check-ins well in advance, hence the room will be already ready upon the arrival with a doctor appointment and an attendant. Also, people can pre-authorize the formalities with the application. Technology can also be seen in the form of smart cards which contain all the sufficient data such as the policy benefits, exclusions, inclusions, sum insured and eligibility for related claims.