How Mobile Apps Are Changing The Gaming Market


The online gambling industry is now said to be worth in excess of £70 billion worldwide. This figure is only set to increase in the future as more and more people turn to mobile apps in order to get their gaming fix – but how exactly is mobile gambling changing the gaming industry?

Gambling on the move

An increase in industry wide revenues can be attributed to one simple factor: mobile gaming allows users to partake in a hand of poker or blackjack in any place and at any time. Whether users are waiting for a bus, sitting in a cafe or simply relaxing at home, it's possible to access online casinos via mobile and tablet apps to enjoy live gaming on the go.

The evolution of gaming apps

When mobile apps first began to surface, online gaming was a fairly rudimentary affair. As technology has progressed, so too has the scope to develop exciting new apps, and nowadays users can expect to play live casino games in real-time within attractive, streamlined apps featuring breathtaking 3D graphics and user-friendly interfaces.

How are mobile apps affecting traditional gambling outlets?

Recreational mobile gaming has brought the action of console gaming to the mobile phone screen (games like Angry Birds and Candy Crush have more users than popular console titles such as Call of Duty, for example). In response to this, game developers have realised the monetary potential of porting popular titles to mobile. By the same token, traditional betting shops and casinos have also identified the same potential for raising revenues and most of the large betting companies now offer dedicated live casino apps, where players can enjoy a swift hand or a few spins on the slots from literally anywhere in the world.

Although footfall in traditional walk-in outlets may have slightly dropped, 2016 is boom time for the bookies and casinos, with more players than ever getting involved in the hope of winning big. While many are partaking in games of luck like roulette and slots, others are taking the time to research strategies for card games such as blackjack.

Increasing jackpots

Because more people are getting involved with online gambling, it’s par for the course that jackpots are increasing too. In fact, it’s possible to bag millions from miniscule bets, such is the scale of online gambling in 2016. Just months ago, a former soldier in the UK scooped a £13.2 million windfall after staking a 25 pence bet.

What’s next for the mobile gaming industry?

Virtual reality headsets such as the Oculus Rift are due to launch on the consumer market later his year. Technology such as this allows the user to immerse themselves in a digital world which seems every bit as real as our own. The applications of this technology in online gambling is something to behold: developers are already considering how they can bring the Vegas experience into our living rooms, with even more realism than current mobile apps allow. For mobile gaming, the future is bright.

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