How AR and VR are Revolutionizing Modern Business
Virtual and Augmented Reality (VR and AR) have the potential to create a simulated environment with which people can interact. Presently, this duo is one of the most happening technologies in the business world. The reach of VR and AR is so high that their market is expected to make about $162 billion in revenue by the end of 2020. The millennial customers always prefer innovative and exciting customer experience. With this, it is expected that about 100 million customers would shop with the help of AR, and 30 percent of web browsing will be done without a screen by 2020. Here is how the zest of AR and VR drives the business.
Improved Customer Experience
Though online shopping has a lot of benefits when compared to retail shopping, many choose retail shopping over online shopping. The main reason for this is the touch and feel option provided by the retail shop. Online shopping misses this charm. This gap can be bridged by virtual and augmented reality. VR and AR-powered shopping offer a physical retail-like experience to the customers. This technology enables the customers to visualize the products or services with a personal touch. Also, the customers get to know the product details with the simple QR code scanning on an AR- VR app.
Workforce Training
Workforce training is very critical in business. AR and VR can change the challenging training sessions into the most engaging and interesting ones. Particularly, training in an industrial setting involves a lot of risks, and by using AR and VR, firms could train their staff efficiently and also analyze the employee performance without much expense and damage to equipment.
Increased Sales Rate
AR and VR provide an immersive experience to the customers, which trigger them to purchase the products immediately, even if they have no plan to buy a particular item. According to reports, about 72 percent of people have accepted that they brought the product just by its visual appeal. AR and VR tend to attract people, allows them to explore more and get detailed information about the product they wish to purchase. This feature of AR and VR technologies clarifies customers’ doubts and helps them make purchase decisions.
VR and AR Apps for Employee Relaxation
Several companies use AR -VR apps as part of their employee engagement programs. Usually, enterprises organize some AR and VR aided fun activities for the employees to relieve from their work pressure. This is the regular measure companies use to improve employees’ productivity. Hence, the use of AR-VR applications has several positive impacts on the employees and can bring in creativity too. Thus, virtual reality apps are ideal tools for boosting employee productivity.
AR-VR technologies have the potential to restructure the business. In the current scenario, most of the companies are looking for a more innovative measure to elevate their business to the next level. At the same time, the business must make sure that these technologies are adopted and implemented properly.
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