To address the anticipated growth in the automotive software and electronics market over the next decade, Harman Automotive has launched two new software solutions: Ready CQuence Loop and Ready Link Marketplace. These products aim to help automakers, Tier-1 suppliers, and developers accelerate the software development cycle, improve in-vehicle features, and create new revenue streams.

Ready CQuence Loop is a complete software-defined vehicle (SDV) toolchain designed to enhance developer productivity and speed up the delivery of new vehicle features by offering a fully virtualized environment. The platform allows automakers to develop and test automotive software stacks with Harman managing the complex infrastructure. It also enables users to begin using preconfigured workspaces in as little as 30 minutes.

Lower Development and Validation Costs: Virtualizes test benches, minimizing reliance on physical hardware and enabling teams to collaborate effectively on shared development projects. For scenarios requiring real device testing, it integrates virtual testing and real device farms, maintaining a consistent developer experience.

Strong Ecosystem for Innovation: Offers APIs that allow third-party providers to extend Ready CQuence Loop with their toolchain-related workloads, such as embedded simulations, browser-based integrated development environments (IDEs), and continuous integration and continuous delivery (CI/CD) pipelines.

“Today’s tools for automotive software development and testing are not aligned with modern software development practices,” said Daniel Lueddecke, Sr. Director and Ready CQuence Loop Product Lead at Harman. “With Ready CQuence Loop, we are changing the way automotive software is created and validated, prioritizing developers, optimizing their productivity, and delivering tools they enjoy using”.

Ready Link Marketplace is a unified digital commerce platform for in-vehicle experiences and beyond, connecting automakers, developers, and users. It empowers automakers to offer consumers tailored, value-driven apps, services, and vehicle features, transforming every drive into a personalized and enjoyable journey. The key benefits of Ready Link Marketplace include:

Unified Digital Commerce Platform: Provides a single destination to deliver digital content, including apps, vehicle features, and services, directly to end users.

Industry Leading Content: Expands the offering of the previous Harman Ignite Store to create a rich ecosystem of more than 150 apps, entertainment options, and vehicle features, enhancing every day in-vehicle experiences.

Simplified Integration and Control: Delivers a ready-to-use product that is simple to deploy, control, and manage from the cloud, reducing complexity for automakers.

Future-Ready Monetization: Includes pre-integrated payment capabilities powered by Samsung Checkout, enabling in-vehicle purchases and unlocking new revenue opportunities for automakers and developers.

“Software is changing everything about the way vehicles are built and experienced”, said Heiko Huettel, Vice President of Software Products at Harman. “Ready CQuence Loop and Ready Link Marketplace are our way of making that change meaningful for developers, automakers, and consumers, by focusing on what really matters making it easier to deliver and receive better in-vehicle experiences for everyone".

More than 50 million automobiles on the road today are equipped with Harman audio and connected car systems. The company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. Harman, which has a workforce of approximately 30,000 people across the Americas, Europe, and Asia, became a wholly-owned subsidiary of Samsung Electronics Co in 2017.