Google Uses AI to Cut Fake Ad Traffic by 40%

By siliconindia  |  Thursday, 14 August 2025, 09:35 IST

Google Uses AI to Cut Fake Ad Traffic by 40%
  • Google’s new AI tools detect and block fake ad traffic.
  • The AI tools help protect advertisers and publishers from fraud.
  • These tools come from Google DeepMind and detect suspicious patterns more accurately.

Google has started using powerful artificial intelligence (AI) tools to fight fake ad traffic online. This new step helps advertisers avoid wasting money and protects publishers from losing income due to fraud.

The company says it is using large language models, a type of advanced AI, developed in partnership with Google DeepMind and Google Research. These models are designed to detect "invalid traffic," which includes fake clicks, bots pretending to be real users, and ads placed in ways that trick people into clicking by accident.

With this new technology, Google can now better analyze website and app content, how ads are placed, and how users interact with them. This allows the system to find suspicious or unusual patterns earlier and in more situations than before.

As a result, Google reports a 40% reduction in invalid traffic caused by deceptive ad practices. The company says this change helps advertisers reach real audiences and keeps violators off its platforms.

Also Read: AI May Aid Doctors, But It Can't Replace Nurses: Google DeepMind CEO

Google also said it still uses both automated tools and manual reviews to make sure advertisers don’t get charged for fake traffic, even if the ad was shown.

This move highlights how tech companies are turning to generative AI not just for content creation, but also to protect their platforms. Google says these innovations are part of its ongoing effort to keep the digital ad world trustworthy, secure, and fair for everyone involved.

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