Flipkart has unveiled an immersive shopping experience domain featuring Virtual Worlds to enhance the purchasing journey for customers and boost engagement. This initiative offers two shopping experience formats. The first format involves customized immersive 3D-rendered spaces or Virtual Worlds created by brands such as Coca-Cola and Mondelez on the Flipkart app.The second format includes co-tenancy of brands within Flipkart’s proprietary Virtual World, known as Flipverse In addition to these formats.

Flipkart has introduced its own Laptops Virtual Showroom, enabling users to explore 45-50 laptops in an immersive setting akin to an offline store. “In this 3D environment, users can explore products, try them on, and experience the excitement of shopping. Brands have the opportunity to virtually present their unique characteristics, forging closer relationships with customers. The co-tenancy feature within Flipkart’s Metaverses allows brands to present a variety of products in a shared 3D space, setting the stage for the future of shopping,” said Ravi Krishnan, head of Flipkart Labs.

Flipkart Labs has plans for several Virtual World launches, including brand-specific Worlds and Flipverse, as the festive season approaches. During this festive period, Flipverse will be reactivated, enabling brands to let users explore products in 3D within this shared space. Flipkart claims to have achieved the largest e-commerce metaverse activation globally with Flipverse, which was piloted last year. During the pilot, people from over 2,300 cities virtually came together to discover products, resulting in about 20,000 hours of Flipverse streaming, with 300-500 users connecting to the verse on their phones every minute.

“Over a span of six days, people from across 2,300 cities came together virtually to discover products. About 20,000 hours of Flipverse were streamed, with 300-500 users connecting to the verse on their phones every minute,” the company said.