New Delhi: Customers preferred to purchase new products on the internet from e-commerce giant Flipkart, followed by eBay India, HomeShop 18, Amazon India, Snapdeal and Shopclues, according to a survey by brand and customer management firm Akosha.

"When it came to Diwali shopping, 39 per cent respondents said that Flipkart was one of their top choices followed by eBay India (23 per cent) and Amazon India (12.21 per cent) among others," Akosha said in a release.

Less than 10 per cent named Snapdeal and Shopclues for shopping online during Diwali, as per findings of the survey.

When it comes to regular online purchases, around 45 per cent respondents said they shopped from Flipkart, followed by Snapdeal (17 per cent), eBay India (15.89 per cent) and Homeshop18 (9.8 per cent), among others. These findings were compiled from the survey conducted with a sample size of 2,000 respondents and insights from Akosha's own internal database, the report said.

"Our constant endeavour is to ensure happy customers by providing them with innovative products, some of which are specially created and developed for them. We offer unbeatable deals and gamut of products across our various categories," HomeShop18 founder and CEO Sundeep Malhotra said in response to the findings.