SINGAPORE: China’s private company Huawei has made it to a list of the world’s top 100 brands, according to the ranking.

The Best Global Brands ranking released by global consultancy Interbrand sees Huawei ranked 94th with its brand value put at $4.3 billion. The Chinese telecommunications equipment maker and corporate solutions provider is comparable to companies like Heineken, Pizza Hut and Hugo Boss.

Huawei is the first Chinese brand to make it to the top 100 brands list, Xinhua reported.

Jez Frampton, chief executive officer of Interbrand, said that the success of Huawei was attributable to its rapid growth and long-term investments in its brand.

“Despite its low brand awareness in the U.S, Huawei has gradually expanded its reach around the world. It continues to demonstrate its technological prowess in both its consumer products as well as in its enterprise solutions — and it remains well positioned to meet the needs of customers in both emerging and developed markets,” Frampton said.

Huawei is now one of the world’s leading telecommunications equipment makers and the third largest manufacturer of smart phones after Apple and Samsung. The report said that the company was poised to dominate key areas of the information technology market from mobile phones to networks as companies and entire industries continued to shift from legacy storage and equipment to more agile products.

Huawei has largely been blocked from entry into the U.S amid security suspicions.

The top six positions on the list are taken up by the same companies such as Apple, Google, Coca Cola, IBM and Microsoft. Apple’s brand value was put at $118.9 billion, up 21 percent year on year, while that of Google increased by 15 percent to $107.4 billion.

It was the first time that the value of any brand crossed the $100-billion mark.

GE came in the sixth place, Samsung advanced from the eighth last year to the seventh place this year. Toyota, McDonald’s and Mercedes-Benz were ranked eighth to tenth, respectively.

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