Apple Developing AI Chips for Data Centers
Apple has joined the race to develop custom chips for artificial intelligence (AI) in data centers. The iPhone maker's move aims to enhance its AI software capabilities in data center servers, giving the company a competitive edge in the rapidly evolving AI landscape.
Dubbed 'Project ACDC' (Apple Chips in Data Center), the initiative will first deploy Apple's in-house chips in its own servers. This strategic move comes as other tech giants like Microsoft, Google, Meta, and OpenAI are also working on custom server hardware to support AI models.
Apple's CEO Tim Cook has highlighted the company's 'significant investments' in generative AI and hinted at forthcoming exciting announcements. Cook emphasized Apple's unique strengths, including its seamless integration of hardware, software, and services, as well as its groundbreaking Apple silicon and industry-leading neural engines.
The tech giant is expected to unveil new AI products at its flagship Worldwide Developers Conference (WWDC) in June. Additionally, Apple is reportedly considering integrating OpenAI's ChatGPT and Google's Gemini into its upcoming iPhones.
Cook remains optimistic about Apple's position in the AI landscape, stating that the company has unique advantages that set it apart and will share more about its advancements in the coming weeks.
Apple's focus on AI chips underscores the company's commitment to advancing its technology infrastructure and remaining competitive in the fast-paced AI industry.
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