Ferns N Petals is a leading flower and retailer in India with 194 outlets in 74 cities and delivery across 156 countries worldwide. Prior to using AWS, Ferns N Petals was running its IT infrastructure in a traditional datacenter. 

They turned to AWS in the year 2014 when their business grew rapidly and decided to move their entire online business to AWS. Since moving to AWS, they are able to manage rapid growth of their users’ traffic that peaks at 80 percent during the festive seasons. “Our experience with AWS over the past year has been excellent. 

AWS is now the cornerstone in our growth strategy,“ said Manish Saini, Vice President of online business for Ferns N Petals. “We have recently launched two new businesses that include new overseas expansion that are all running on AWS. We are now able to spend more time and resources in areas that matter to our customers such as new mobile app development that will enhance their buying experience.” 

 Novi Digital is a wholly owned subsidiary of STAR India, one of the largest media and entertainment companies in India. The company uses AWS to run hotstar, a flagship OTT platform for drama, movies and live sporting events. With more than 20 million downloads in four months, hotstar has seen one of the fastest adoptions of any new digital service anywhere in the world.

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