Aditya Birla Sun Life AMC Unveils Gen AI-Based Search Assist Tool
Aditya Birla Sun Life AMC Ltd has launched 'MyMutualFundGPT', a cutting-edge generative AI-based tool aimed at enhancing investor experience across its digital platforms. This innovative tool surpasses traditional keyword matching techniques by understanding the context of queries and generating responses based on their meaning.
The primary focus of MyMutualFundGPT is to address investors' queries regarding products and services offered by Aditya Birla Sun Life AMC Ltd. Furthermore, it assists investors in conducting research on top-performing funds, fund managers, and related topics, providing a comprehensive solution for their investment needs.
A Balasubramanian, the Managing Director and CEO of Aditya Birla Sun Life AMC Ltd, emphasized the significance of leveraging advanced technology to offer a more intuitive and engaging experience for investors.
In addition to serving as a query resolution tool, MyMutualFundGPT also functions as an innovative conversational interface, enhancing accessibility and ease of interaction for investors.
The launch of MyMutualFundGPT underscores Aditya Birla Sun Life AMC Ltd's commitment to providing state-of-the-art solutions and fostering higher investor engagement. By introducing this advanced tool, the company anticipates increased investor participation and recurring visits across all its digital platforms.
Aditya Birla Sun Life AMC Limited stands as one of India's leading asset managers, boasting a pan-India presence across 290 plus locations and servicing approximately 7.89 million investor folios. As of the quarter ending December 31, 2023, the company manages a total assets under management (AUM) of 
3,247 billion, reflecting its robust position in the market.
3,247 billion, reflecting its robust position in the market.Read More News :
