NEW DELHI: Shemaroo Entertainment, a film content and entertainment business provider that recently went public, is expecting its five-year-old tie-up with YouTube to contribute to its business growth.

"We had tied up with YouTube five years ago. Whenever an ad is displayed on any of the 32 YouTube channels, we do get our pie of revenue as per the agreement with Google," Shemaroo director Jai Maroo told PTI, without disclosing the percentage of ad revenue from share from Google.

He further said the company is witnessing 15-20 lakh views per day or 4.5-6 crore views a month, on an average.

"Digital ad spend is likely to grow at 32 per cent per annum over the next five years. More interestingly, 10 per cent of overall media and entertainment ad spend is on digital platform," Maroo noted.

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