BANGALORE: Facebook might let business firm drop a text to users and contact them with the aid of WhatsApp’s live chats and alerts. The social networking site plans to earn through the messaging service it acquired last year.

The online mobile messaging service, Whatsapp, reportedly would use some features being examined on Facebook Messenger like some business-to-user communication that would be charged. The users would get to choose their preferable business for interaction, reports Bloomberg.  

 David Wehner, chief financial officer at Facebook talked about the company’s plan of considering business to user chat at a JPMorgan technology conference held in Boston. “We think that enabling B2C messaging has good business potential for us,” said Wehner. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more long-term than the near-term,” he added.

However the social media giant has declined to comment on its plans to earn cash from its acquired messaging service worth $22 billion. WhatsApp founders had wanted to keep the app free from marketing gimmicks, games and ads.

WhatsApp, presently, is the most popular messaging app with 800 million subscribers though Mark Zuckerberg, CEO, Facebook is of the view that Whatsapp should touch the 1 billion mark to turn into a big industry.

The popularity of the app rose as it made reaching and communicating easier instantly whereas Facebook’s Messenger is used as a multiple chat product that comes along with e-commerce services and games. 

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