NEW DELHI: Big data analytics company Teradata on Monday announced new capabilities in its 'Customer Journey' solution to empower marketers to visualise customer paths, simulate the impact of new campaigns in advance and engage customers with the most relevant content.

Teradata's "Customer Journey" solution helps companies understand and optimise each customer's experience over time, across all channels and touch points, in real time.

"With 'Customer Journey,' we are putting more analytics into the hands of marketing so they can build a deeper understanding of customer experiences and then proactively optimise related journeys," said Dan Harrington, Executive Vice President, Consulting and Support Services at Teradata, in a statement.

The new capabilities deliver faster business outcomes, ease solution deployment and improve user experience.

Teradata also offers consulting resources to ensure companies realise these capabilities, quickly and at the right price, to achieve higher business value.

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