BANGALORE: To innovate is like child’s play for Nike and their newest innovative venture could be the latest discovery in the sportswear sphere. In an announcement made by this Beaverton, Oregon, company, their latest shoe HyperAdapt 1.0 was unveiled. So what’s so innovative about this? This is the first sneaker with power lacing, which means they can lace themselves! Yeah you read that right the first time! Shoes which can lace themselves! The shoe comes after a decade spent securing patents by the organization. This will be the first mass-produced sneaker of its kind, the sportswear giant said as reported by Jessica Golden, CNBC. "We think this is going to change the way all shoes are made in the future," stated Tinker Hatfield, the shoe's creator and lead Nike designer.

30 years has been invested in making the self-lacing shoes and are inspired form the movie "Back to the Future”. "We're not seeing consumers backing off of really innovative product, that is what we're all about," said Mark Parker, CEO, Nike. FlyWeave and FlyWire technology are combined in the shoe's stitching which powers the shoe to adjust according to the athlete's foot automatically. There are plus and minus buttons located on the sides of the sneaker also which allows the shoe-owner to adjust the size of the shoe."I think there's a wide range of people that are really interested in this whole self-lacing, adaptive performance. Obviously, you have the Sneaker Heads who are all over it. I mean, this has been a buzz for them for years,” said Parker

Nike’s new digital application, Nike + will be used to advertise HyperAdapt 1.0 in the 2016’s holiday season. It will be available in three color variations. Though the price of the shoe is yet to be announced but Nike plans on extending this technology into every field of sports. "This is our first effort. We know it's not perfect but it's a big step forward," said Hatfield.

Work on the shoe's second iteration has already been started will eventually make its way into running and basketball shoes as well, becoming "more ubiquitous" in every sport category. "Much like an autonomous car is adaptable and can tell you when someone is too close to you, these shoes can sense your body and react accordingly. It's great to be able to put a product out there that is a step toward the future of adaptive performance. The performance that adapts to you real-time to suit your needs as an athlete is going to be a part of product more and more as we head into the future,” concluded Parker.

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