Microsoft Launches Fresh Offensive against Apple with the Release of Surface Studio

Microsoft Launches Fresh Offensive against Apple with the Release of Surface Studio

By SiliconIndia   |   Monday, 31 October 2016, 11:17 Hrs
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BENGALURU: Microsoft launched a fresh offensive Apple by unveiling its High-end computer that challenges Apple iMac with an updated windows operating system that showcases 3-dimensional content. The US tech giant announced its first desktop studio called the Surface Studio. Priced at $3000 this multi-faceted device is aimed at professionals, a segment dominated by Apple.  "We're creating a new category that transforms your desk into a creative studio," said Satya Nadella, Microsoft Chief Executive, as reported by NDTV Profit.

Touted as the ‘thinnest desktop monitor ever created’ with a large 28 inch touchscreen, Surface Studio marks the entry of a new product in an already expressive lineup of tablets and laptop devices for the premium segment.

Microsoft also announced that its Windows 10 Creators operating system would be available as free update in early 2017, giving its users the chance to create 3D content and delve into the world of augmented reality.

Windows-compatible virtual reality gear would be available to customers at a starting price of about $300. This seems to be desperate bid by Microsoft to keep its hold of Windows users intact, as many seem to be shifting to mobile devices powered by Google or Apple software.

The move seems to be positive and aggressive one, according to analyst Patrick Moorhead, Moor Insights & Strategy.

"I like where Microsoft is going with Creators Update as it reflects PC differentiation and includes elements of what I believe consumers are interested in, albeit hard to execute upon," Moorhead said. 

With sluggish PC sales and diminishing returns, Microsoft has been putting more focus on its cloud computing and business services. It is also trying hard to stay relevant with its Windows operating systems and other gaming devices. 

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