MUMBAI: Indian Express Digital today launched a mobile-led review platform 'Techook' for gadgets, with an aim to simplify smartphone decision-making.

Products will be sorted into different categories according to user profiles to enable swifter discoverability and better navigation and Techook will also curate relevant news and updates along with how-to videos and articles to keep readers up-to-date with the latest developments from the world of gadgets, the company said in a statement.

"Techook is one of the most innovative media launches in India. The design and user interface (UI) is totally unique, along with the most comprehensive analysis of each and every feature and specification of mobile phones to begin with.

"Techook will make decision making for buying mobile phones easier than ever before," Indian Express Digital CEO Sandeep Amar said.

"The stack-based platform in the Indian scenario will be the most unique and user-friendly UI. We are confident of creating great user value with comprehensive content around mobile phones and in the future, around other gadgets. This will be an ad-free product and user experience will be of the highest standard," he added.

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