BENGALURU: Global healthcare solutions provider Indegene and Microsoft on Tuesday joined hands to deliver the next generation of commercial cloud applications to life sciences.

Microsoft "Dynamics 365 for Sales" will combine with the "Indegene Omnipresence" platform to create a modern, mobile and multi-channel customer relationship management (CRM) solution, specifically for sales and medical representatives to better engage healthcare practitioners.

The solution will help simplify digital content development and management as well as provide in-line analytics and optimisation to support the representatives and improve the customer experience.

"We are excited to combine Indegene's Omnipresence solution and extensive life sciences expertise with our Dynamics 365 customer engagement platform," said Jujhar Singh, Corporate Vice President, Microsoft Dynamics 365.

The availability of the solution is expected by July this year, with global deployments to follow.

Indegene and Microsoft will focus on addressing the specific challenges faced by life science manufacturers.

Robust analytics, complete with machine learning, will be built directly into everyday tasks and workflows, creating seamless, data-driven recommendations with predictive and prescriptive insights.

"Together with Microsoft, we are building the new global standard for life sciences commercial clouds," said Sanjay Virmani, EVP of Indegene.

"Our joint customers will benefit from a solution built with improved business outcomes in mind," he added.

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