Flipkart Big Billion Days Sale to Be App-Only, Start October 13
BANGALORE: Flipkart announced that this year's Big Billion Days sale will kick-off October 13, and end on October 17. Last year's Big Billion Day sale enraged buyers for 'cheating' on discounts and problems faced by users while making purchases, from site crashes to wrong prices and other errors.
"As an app-only shopping event, our 'big billion days' have exciting offers and discounts across 70 product categories for customers," Flipkart said in an emailed statement.
Unlike last year when the sale was for a day (October 6) and also accessible via the website, which the company claimed had a received billion hits, the sale next month is spread over five days to celebrate the ensuing festive season. Thus, it is called Big Billion Days.
"The sale will be special to shop for gifts and other items. Customers can shop for apparels, footwear, mobiles, furniture, laptops, toys, large appliances, jewellery, watches or home furnishing items," Flipkart's commerce platform head Mukesh Bansal said in the statement.
Fashion portal Myntra, in which Flipkart bought majority stake for an estimated 
2, 000 crores in May 2014, will also be a part of the special sale with a curated selection.
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