Digital Authority Partners & Mixpanel Collaborate to Improve Business via Advanced Analytics Strategies

By SiliconIndia   |   Friday, 02 November 2018, 12:22 Hrs
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Digital Authority Partners, a full-service digital agency, joins hands with Mixpanel, a global leader in product analytics with an aim to bring-in more robust analytics solutions to enterprise clients across industries. While Mixpanel’s customers are expected to receive the benefits of an expanding network of analytics experts, with the partnership, both the organizations will to continue creating products and experiences that users love - faster and better.

Speaking about the partnership, Michael Reddy, President, Digital Authority Partners, says, “We're excited to partner with Mixpanel to leverage our skills and expertise using analytics to drive measurable improvements to clients' key performance indicators using the power of Mixpanel's user engagement metrics, retention, funnels, and behavioral analysis tools”.

Major goals of the partnership include, implementing strategic analytics solutions to support clients’ business growth, enabling clients to make smarter decisions and move faster to improve their user experience and helping clients become more customer-centric and data-centric.

“At Mixpanel, we offer industry-leading analytics to unlock insights from user data. We're excited to have Digital Authority Partners join our network of Solution Partners to offer customers deep analytics strategies targeted to their individual use cases," comments, Justin Lau, Head of Partnerships & General Counsel, Mixpanel.

Headquartered at Chicago, Digital Authority Partners helps clients grow their business by implementing online strategies that deliver real results. With a talented team of in-house marketing, development and design experts, it generates brand excitement by attracting more social media followers, and thereby bringing success to the clients.

Founded in 2009, Mixpanel helps businesses build better products with the most advanced analytics software based on mobile and web platforms. With over 20,000 customers, it has earned a reputation for crafting delightful customer experience and innovative approach to analytics.

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