MUMBAI: Online video streaming platform Dekkho on Friday announced the launch of its new linear programming feature that allows content creators to make customised 24-hour programming with an easy-to-use back-end system and run a first-of-its-kind TV-like format on the digital medium.

With the linear programming feature, users can view a selection of relevant content bundled together at the push of a button.

"Through a linear programming structure on Dekkho, we can better target a segment of conventional viewers who still prefer television over digital and offer them the content of their choice the way they like it," said Dekkho Co-founder Vinay Pillai.

The feature will be available on Dekkho's website as well as on its Android and iOS mobile applications.

Creators will additionally be granted total control over the content published, its genre,running time and will receive direct feedback from fans and users on current as well as upcoming programming.

Dekkho will also enable them to plan and update their programming according to the viewer demand.

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