Behaviour Interactive & GAEA interactive Entertainment Collaborate to Create Game of Thrones Game Series
Canada’s Behaviour Interactive. (Behaviour) and Beijing’s GAEA Entertainment (GAEA), have partnered to develop a free-to-play mobile strategy game based on the popular television series, HBO’s Game of Thrones. GAEA has made a 20 percent strategic investment in Behaviour Interactive which will fuel the former’s continuous growth and accelerate its penetration in the Chinese market.
The deal is predicted to profit both companies as the project will bring the most prominent TV series to the gaming platform. Game of Thrones, which have an enormous fan base is highly engaged and stretches across all corners of the globe.
RemiRacines, CEO & Executive Producer,Behaviour Interactive says, “As a Montreal based organization, we understand that the gaming industry continues to grow rapidly on every continent. This strategic partnership with GAEA will fuel our global growth on all platforms. As Canada's largest independent game developer with a reputation for creating high-quality innovative games, we look forward in joining hands to create even better gaming experiences for players all over the world.”
Yann Wang, CEO, GAEA says “This is an important investment decision for GAEA. Behaviour is a world class organization that is uniquely charming. Many of us here are big fans of their games.” Behaviour possesses a wealth of experience in developing AAA games. Combining innovative gameplay with high calibre craftsmanship, they have built a loyal fan base with the quality products they carry under their belt,” Wang added.
25 year old Behaviour is Canada's largest and long-standing independent game developer, Established for over 25 years. They have collaborated with industry leaders like Disney, Ubisoft, Microsoft, Electronic Arts and Warner Bros., amongst many of the world’s top brand and corporations. Games developed by Behaviour like Dead by Daylight and Deathgarden, brought gaming to a whole new level in the global market and continues to achieve great commercial success.
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