NEW YORK: Apple's announcement of its latest News app has taken the media world by storm.

The journalists are worried about the control on the distribution of news when an app is algorithmically compiling stories from the world's biggest media organisations, CNN Money reported.

They are worried about "huge tech companies owning the news distribution system", as pioneering blogger Dave Winer put it.

Apple has several big shot publishing partners for its app, called News, including CNN.

In a war for the audience's attention, technology giants like Apple seems to be winning.

BuzzFeed CEO Jonah Peretti calls it being "agnostic" about where users read BuzzFeed's stories and watch its videos.

"In an ideal world, we would be indifferent to where our content is consumed. We would want to do whatever is best for the consumer," he was quoted as saying a few months back.

Other media executives are speaking in similar ways, conjuring up the old line about fishing where the fish already are.

"News orgs flail helplessly as domineering companies like Facebook and now Apple take control over consumption," technology journalist Dan Gillmor tweeted.

The News app would be a personalised magazine of sorts, with a wide range of news stories and sources.

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