#7.Commerce: Amazon versus everyone else

Amazon, the well-known online store for selling books and gifts is booming and it has changed the face of retail, services and other things that make our economy work. In recent months, the changes are speeding up, apart from its e-commerce business. It owns a mobile operating system for tablets and smartphones, an app store, and creates a way to accept payments with a smartphone. Experimenting with drones, selling digital music, books, movies, and TV shows will soon have an online ad network too. Amazon makes huge sales in e-commerce more than anyone else. Amazon recently made a purchase of Twitch for $970 million, which is a site to watch people play video games via a live stream.

#8.Programmatic advertising

A programmatic advertising platform is a recent addition to the ad tech landscape. It typically refers to the use of software to purchase digital advertising. Lately, media buyers are moving to add programmatic promotion to their online tool belt. 

#9.Better targeted ads

Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, and behavioral variables. With targeted advertising, firms advertise more to consumers who have a strong preference for their product. It allows the firm to eliminate advertising to consumers whose preferences do not match a product’s attributes. As a result, the targeting of advertising leads to higher profits.

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