#6. The First Few Steps towards Social Commerce

Social commerce, the concept of using social media to drive sales, is becoming more and more popular among e-merchants. Social networking sites are increasingly focusing on ways to increase return on investment for the brands that utilize them for marketing. Social commerce helps companies engage customers with their brands according to the customers’ social behaviors. Secondly, it provides an incentive for customers to return to their website. Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce.

#7. Real-time Service to Enhance Customer Relationships

Facebook is the most popular social media platform, however, social media is not only about Facebook anymore. There are other social media such as LinkedIn, Facebook, Twitter, instagram. Lot of business are using social media to attract more customers and promote their products and services. Identifying the right type of audience will help you decide the value of social media platform for your business and to improve customer relationships.

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