1. Data and Technology Integration

It is critical to integrate the data and technology that refines the data synchronization and insight delivery to the various stakeholders. Managing and updating the framework of the current marketing strategy should be clear beforehand. However, a proper governance plan is required to fully optimize the use of marketing technology that is introduced in the company.  The existing marketing technology enables to integrate the data in the cloud and with the process of segmenting the data, it helps the companies effectively.