In recent times, the Internet of Things (IoT) has evolved to be one of the biggest trends. It's potential to bring internet connectivity to every aspect of our lives by turning every device we use into a smart device makes this technology a buzzword. From being a core niche technology IoT has now emerged to be the go-to option for every business. The industry data reveals that the companies would invest about $15 trillion in IoT by 2025. Thus, IoT's economic impact would range from $4 to $11 trillion every year by 2025.   

The efficiency of IoT has attracted marketers towards it. Using IoT, a network is created between the devices through the Internet. These devices tend to use sensors and actuators to gather and transfer information from their environment through the Internet. This feature of IoT is best suited for marketing in this digital era, as the gathered information serves as a customer database. Thus, IoT helps digital marketing in the ways mentioned below.  

Understanding Customer Choice

IoT helps the marketer to analyze and understand the customer's preference. Also, IoT enables the marketers to analyze various aspects that impact the purchase behaviour of the customers, and adapt the marketing strategies accordingly. This simplifies the marketer's efforts, by providing the needed data to deliver the customer's requirements at the right time. This also gives pleasant purchase experience to the customers. The data obtained from the smart devices help the marketers to understand the daily life of the customers and promote the products accordingly.

Automating Marketing

To gather and analyze the customer's data in the traditional marketing methods the marketers would usually spend a lot of time. But, IoT has reduced the time and efforts vested by the marketers in their analysis. Also, IoT enables marketers to connect and engage with their customers in a more customized way. This allows the marketers to aim at a particular group of customers; this consequently improves the effectiveness of the marketing approach. Furthermore, IoT provides varied information about the customers which enables the marketers to decide what kind of marketing strategy could influence the customer.

Improving Performance

IoT enables the marketers to connect to the customers using any smart device. Thus, marketers could engage customers more efficiently. Also, in the present scenario, every person prefers fast-paced service or delivery, with the real-time data the marketers could meet the customers' expectations with ease. This eventually improves customer satisfaction as well.

The main aim of the Internet of things is to make life simpler and more comfortable. Like any other field, digital marketing has also embraced IoT and has enabled the marketer to deliver efficient marketing approaches. This, in turn, attracts the customers towards the marketers and keeps them engaged.

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