For the cricket fanatics it has trivia, polls and quizzes, besides caricatures of cricketers. It also gives fans a chance to win prizes, the company said.

"The idea of second-screen engagement is not new to India. But it has not been used for cricket before," said Sandip Maiti, chief executive officer of experience Commerce - MRF'S digital agency.

"Today, fans are always connected with their friends through social networks and chat messengers. We wanted to give every fan the opportunity they need to fuel conversations around cricket," he said.

"This app gives you 'fun-sharable' content during a live match that can be used by fans on Twitter or Facebook or any other platform they choose to converse on. With this app, you can truly get the experience of a stadium in your living room."

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