Currently, many affordable smartphones in India already offer customised versions of the Android operating system.

In case of Android One, the eventual software upgrades on the Android One phones would come directly from Google. This would give Google better control of the operating system and ensure users get a consistent service.

Reports suggest, an initial lot of Micromax Canvas A1 handsets, that were put up for sale on Amazon, were sold out.

PwC India Leader (Telecom) Mohammad Chowdhury said: "The festive season regularly sees an uptick in handset sales and we should expect this in the next few months. In particular there is hot competition in the segment priced from Rs 7,000 upwards."

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