BANGALORE: Social media has widely been known as a tool for building brand awareness and as a display-marketing vehicle rather than a social commerce platform. People are blogging, connecting with friends on Facebook, posting updates to twitter, and getting LinkedIn.

Social Media Examiner’s annual survey of nearly 3,000 marketers leads to a ton of insights into how marketers think about social media and sharing. Here are the 10 surprising facts to know about social media

1. Twitter: Home to 6 Distinct Communication Networks

Twitter has more than 271 million monthly active users. That’s equivalent to the combined population of Russia and Mexico.

So, it would make sense that Twitter is not just one massive platform of conversation and information but also it’s an accumulation of 6 distinct types of networks, namely Polarized Crowds, Tight Crowds, Brand Clusters, Community Clusters, Broadcast Networks, and Support Networks.

One can Figure out which channel is best for his business and at the same time it is very important to know that Twitter is a fast-paced network. The speed of response from the customers may vary, but most of the customers expect a response within an hour.

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