But sooner Google understood the situation and considered it an urgency and thus geared up to ramp up, already it has taken steps to become one-stop shopping destination for online users, including tools like Google Wallet, Google Checkout, and most recently Google Shopping Express.

Amazon has plans to expand beyond e-commerce market, recently in August, it bought live-streaming gaming network Twitch Interactive for about $970 million, claiming it to be its biggest acquisition in the 20-year history. Berlin takes Amazon moves on a serious note, “Someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Change comes from where you least expect it.”

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