Social Networking Giant Facebook to Launch the New "Discover"


BENGALURU: The social media network provider Facebook is planning to make ‘finding groups’ an effortless task. Reports claim that Facebook is coming up with a new feature called “Discover” which will allow users to skim through the public and private groups and see friends who are members in local groups. This feature will be supported in iOS and Android.

The groups are split into categories based on different interests like parenting, networking and food. At present, the feature is available only to a  certain section of people and it is expected to roll out to more users in a couple of weeks’ time. As reported by International Business Time, “Discover” option can be located in the Facebook app under the “Groups” section of “More” menu. Users will be able to pick from 25 different categories with different themes. Tap on any among the ones listed and users can view suggested themed groups that may interest user. The feature is rumored to be a little old-fashioned in design and it is uncertain whether the company have any plan to refine it at a later stage.

"As widely used as Groups is, if you think about it through the view of any individual person, I think people have tons of groups in their lives that they don't actually use,” says Will Cathcart, Facebook vice president of product, in an interview with Bloomberg. “If you think of every team you're involved in -- groups of people at work, social clubs you have -- my bet is that for 9 out of 10 of them you don't have a Facebook group," he adds.

This attempt of Facebook to make users join more groups finally seeks increased user engagement on the platform. As of Jan 2016, the company found around one billion users participating in group activities in its internal survey. Recently, a group of users alleging the unlawful storage of biometic data from photographs sued the company. The court turned down Facebook’s motion for dismissal of the suit.

Facebook argued that the users could not file complaints under Illinois Biometric Information Privacy Act (BIPA) as they had agreed in their user agreement that California Law govern disputes, and also BIPA does not apply to “tag suggestions.” The court found that the initiators of the lawsuit have stated a claim under BIPA and the Illinois law applies to the dispute.

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