Mobile Ads are Intrusive, says Indian Youth
BENGALURU: With more than one billion mobile phone users, India is the ultimate goldmine for mobile advertisers. But, a recent survey has found that 60 percent of mobile phone users in the country are frustrated with the sheer volume of mobile advertising. The study, conducted by mobile VoIP app ‘nanu’, compiled data from about 3,735 respondents–mostly Gen X, Gen Y and Millenials.
The interesting fact, however, is that many respondents have labeled mobile adverts as annoying and blatant intrusion into their privacy. Well, if you are a mobile advertiser, look away now. The study has also come up with several statistics corresponding to the type of adverts used. 52 percent of the respondents were lenient towards banner ads as they thought it was the least annoying type of all. And, the award for most annoying was shared by pop-ups and video adverts with 55 percent votes. Bravo!
It seems that people really hate pop-ups and video adverts since 80 percent of the respondents said they completely avoid such ads. Banner ads score here as well with a mere 46 percent voting against it. It doesn’t end there! 75 percent of the respondents were suspicious about purchasing from mobile adverts.
Advertising is meant for increasing a brand’s visibility, thereby generating sales. If advertising is giving a brand negative impression, and not delivering on sales expectations, what’s the point, then? Moreover, companies are investing huge amounts into mobile advertising as it provides more reach and depth. The ‘nanu’ survey results strongly suggest that its high-time for companies to rethink their advertising strategies, for good.
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