BENGALURU: Samsung has defeated its opponents in the Smartphone sales for first quarter of 2015 in India. Although the phone market saw an overall decrease in demand, Samsung was able to increase its market share from 23.7 percent to 27.9 percent according to CyberMedia, reports Economic Times.

The company maintained its high percentage of sales by introducing new phones in all major segments such as, low-end, mid-range and expensive phone segment. Another company, Micromax, which is challenging Samsung from last year, has retained second position in India.

While Samsung’s shares grew,  Micromax saw a decline to 12.1 percent. "What is worrisome for the brand is its widening gap with Samsung, the market leader," the CyberMedia research firm said.

Faisal Kawoosa, Lead Analyst, Telecoms Research at CMR said, "With major announcements of new handsets and entry of some new brands happening in a big way in 4Q CY 2014, there wasn't really something very exciting in the market for customers that could push up sales in 1Q CY 2015. At the same time, changes in duty structure and the consequent impact on the supply chain due to the Chinese New Year festivities contributed to the market contraction."

While Micromax is struggling to maintain its position among top three, other vendors like Microsoft and Intex are gaining quickly.

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