Ad-blocking Circumvented for Facebook on Desktop Computers
BENGALURU: This Tuesday, Facebook launched a new strategy allowing marketing messages to slip past the ad-blocking software on desktop computers. Facebook assured their users all around the world that they can comprehend how these ads can be annoying. Facebook also provided their users with advanced tools for controlling the ad categories shown to the users, besides introducing this update to the social network's advertising platform. "As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use ad blocking software," says Vice President of Ads and Business Platform, Andrew Bosworth.
Ads are generated with an intention to pay for online services, otherwise accessed by users for free. Facebook made around $6.2 billion in advertising revenue, which accounts for the most part of its revenue, according to their last quarterly report. An interesting aspect about the report is that around 84 percent of the ad revenues were generated from messages delivered to mobile devices. Bosworth remarks, "Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected.” The mobile devices that we use account for most visits to the social networking website, but the ad blocking software generally does not work on these mobile devices. Moreover, the ad-blockers barely work on Facebook ads as they are made to look very identical to any other natural content that we see.
Users usually avoid seeing ads which they think are irrelevant or those that disrupt the user experience. To address this problem, Facebook has simplified the use of ad preferences tools to allow people to remove topics which don’t lie within their interests, or prevent advertising from businesses who have added the user to their customer lists. "We've designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," notes Bosworth.
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