BENGALURU: It is a difficult and tricky task to launch the right product that would be accepted in the market. Normally the idea behind the product would take some time to be recognised by the users, but once it is made simple or is changed completely to focus on the core idea it gets recognized and attracts more crowd towards it. So, here are some popular online services which have done exactly the same as compiled by the rediff.com with some inputs from the Wikipedia as well.

# YouTube

YouTube, now a popular video-sharing website and our first choice for watching all the trending videos across the globe, was first assumed to be a video-dating platform. The site was founded by Chad Hurley, Steve Chen and Jawed Karim, who were initially disappointed with the poor traffic. Though none of the strategies worked initially, later the team researched current market trends and changing social behavior realizing that online video platforms would turn successful for them.

Today, YouTube has more than a billion active users a day with people clocking more than 6 billion hours on the site watching videos. The site was bought by Google for $1.65 billion in 2006.

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